• For Executives, Entrepreneurs, Professors, Students
  
  How multicultural competences make the difference in today’s global business environment

Due to exploding international connections, organizations face an increasing pressure to redesign their way of running the company. This involves the managerial process of fixing goals, defining strategy, setting up of priority agenda, allocation of resources, and design processes to monitoring results. This workshop enables the participants to assimilate and to apply the correct tools to succeed on this mission.

• For HR professionals
  
  Understanding intercultural competences for the Selection & Development areas of RH

Part 1

• How multicultural competences impact the process of selecting and developing people
  Which competences are required from professionals to succeed in an international environment – internally and externally? Due to the globalization, HR Managers face an increasing pressure to redesign the process of recruiting and developing people. In particular, they are demanded to understand and to communicate the profile of multicultural competences throughout the organization. This workshop makes training and coaching tasks much easier and more effective.

Part 2

• Dealing with the ‘soft problems’ of the expatriation of families
  Considering that the costs of the expatriation of families can be 3-5 times higher than a local contract, companies must deal with both the ‘hard problems’ of expatriation (such as visas, housing, relocation), but also with the ‘soft problems’, which are the adaptation of families and children. The first challenge for the HR professionals is to understand better the short term as well as the long term emotional problems families with children go through during the transition, adaptation and reentry phases. Creating an expatriation policy based both the ‘hard’ and ‘soft’ problems is the first step towards a multicultural strategy.

• Goals
• Enlarge the vision of HR professionals regarding the multicultural aspects of this new competence demanded in big global companies.
• Update the Brazilian professionals about the modern challenges of globalization and multicultural diversity. 
• Get clear understanding about the soft problems of expatriated families.
• Make training and coaching easier

 

• For International Sales & Marketing professionals 

  Brazilian companies, which decide to enter international business, increase their competitiveness significantly to the extend they understand how to prospect foreign markets, how to negotiate locally, how to appoint local representatives, how to organize customer friendly logistics and how to organize a leading multicultural sales teams. This workshop enables participants to create an international Marketing Plan and to translate it into action and results. We deal with topics like:
  
  

• Multicultural Corporate Diversity – oxygen for competitive intelligence. How to enrich “boundless” behavior, mindset and innovation.
  
  
• International Marketing & Communication – getting your global passport. How to deal with international business: create, communicate and deliver value for customers abroad.
  
  
• International Sales – momentum of the International Trader. How to increase sales and profit through the combination of global thinking, international strategy and local action.